To my readers/followers; it’s been a challenge to show “you” what B-Line Enterprises can do for you to enhance your company or organizations’ presence. Your logo or your message is an energy exchange, you want people to recognize your brand, your name or your message. So how does that work using promotional products?
The collaborative process for ordering promotional products:
• Initial contact
• Brainstorming & Budget
• Narrowing down the search
• Art & Graphic Design
• Placing an order
What is needed for placing the order:
• Vector art/text
• In hands date
• Payment arrangements
• Shipping address info
• Billing info or pre-payment
• Email proof
• Your order is on HOLD until proof is approved by you or image is edited, new proof will be sent until the supplier has exactly the image or text you requested
• Once proof is approved your order goes into production
o Allow 5-7 working days for production
o Allow 5-7 shipping days
The following is a step by step example of one client, 1st Unitarian Church, Portland, OR as we continue working together.
The Church is looking to do a large fund raising campaign to move a 50 year old mosaic from an old part of their facility to their new building. Several of the parishioners took on finding ways to do some fund raising.
- First Unitarian contact, Pam Noble found B-Line via a Google search for locally women owned businesses.
- Got the call from Pam, introducing herself and how she found B-Line. We scheduled our initial appointment.
- Pam brought the idea, she brought a photo of the mosaic, the coloring book the children’s drawings. All raw art, only photos and hard copy items.
- She liked the idea of mugs.
- We explored mug options, quantities and pricing.
- This first order was a trial run.
In order to process the order we had to get the artwork/graphics prepared or converted (vector art prep). Graphic preparation needs to be done to most art/files in order for it to be useable in a variety of applications. Vector art can be a PDF, 300 dpi photo, ai (Adobe Illustrator) or Corel Draw.
There was no original art, meaning graphics files that are used to reproduce the image. She provided a photo of the mosaic and the printed coloring book. These had to be manipulated by a Graphic House and converted to useable files. This process was done quickly by the Graphics people and there is a fee for file conversions. File conversions can run from a minimum $75+ depending on the complexity of the graphics involved. The converted files are created, saved and emailed to the appropriate person or company needing the files in order to move forward with the client’s order. B-Line keeps files of the graphic files for future use.
1st Order – 98 total white ceramic 11 oz mug
Once artwork and files were available First Unitarian’s initial order was for a total of 98 mugs; 48 with the full color mosaic wrap (the photo encircling the mug) and 48 with the children’s drawings wrapped around the mug.
2nd Order – 48 total white w/yellow accents ceramic 11 oz mug
Changed order from white mugs to mugs with yellow accent (the inside of the mug being yellow). This image/graphics was modified, adding text to the side of the mugs and still using the full color mosaic wrap.
3rd Order – 500 total 16 oz Thermal Travel Mugs w/black accent lid
Using the full color mosaic design it was specified that the travel mugs needed to be USA made. We found the right mug and moved forward with the order. The order was submitted along with the converted art files that had been used for the ceramic mug orders. After submitting order we found out from the supplier that the artwork needed to be modified to fit the particular product and we needed to use their template. To fit the art to the template the artwork needed to be modified, once again, we had to send it to a graphic artist to recreate the files. The files were adjusted to fit the arc of the template.
4th Order – 144 total – Reordering an additional white w/yellow accents ceramic 11 oz mug
With this order being a exact repeat reorder there were no graphic files to be sent , the supplier already has those in house. There was a minimal reorder set up fee and the process was seamless.
5th Order – 300 total – Reordering additional 16 oz Travel Mugs
With this order being a reorder there were no graphic files to be sent , the supplier already had those in house. For this item and this supplier there were no reorder fees.
Basic charges for order processing for most any order:
• Graphics/Design fees to make art work/image useable (this is known as vector art)
• Place order to include
• Item cost
• Setup fees
• Shipping fees
• Additional fees can be for reorders and graphics time
Once the supplier has the art files on file there are any number of item the client can order. An example is: The deskit! could be a potential follow-up order.